for women who are made for more
KNOWN is the premier community for accomplished women leaders ready to translate years of experience into a brand that you OWN — as high-earning speakers, consultants, and thought leaders.
Your next chapter is about being the VOICE that the world knows and YOU OWN.
There is a moment in many accomplished women’s careers when the question quietly changes.
Not “Can I succeed?” – You’ve already answered that.
The real question becomes:
“What would it look like to build something that is truly mine?”
Not another promotion.
Not another title.
But a body of work that reflects your ideas, your voice, and the value you’ve spent years creating for the benefit of others.
You’ve led teams, influenced boardrooms and delivered results time and time again.
Maybe you were displaced. Maybe you walked away. Maybe you’re still employed but your stomach turns every time you think about another year of making someone else’s vision happen while yours collects dust.
You’re not confused about what you know.
You’re ready to take everything you’ve learned in life and career — the expertise, the relationships, the credibility, the hard-won wisdom — and turn it into something that carries your name.
This is the moment where most women get stuck.
Not because they lack expertise. But because no one ever taught you how to translate expertise into ownership.
That is the work we do inside KNOWN.
“I always had the knowledge, but Christina showed me how to package it into something I could own, trademark, and charge premium prices for. And she answered every single question I had about making it work for my specific industry.”
— Michele, C-Suite Executive → Speaker, Executive Advisor
My clients have gone from:
And they did it without starting from scratch.
“After being unjustly fired, I was traumatized. Working with Christina helped me find my voice and my value.
Within a single week, I closed four contracts, and I’m now a featured speaker for major organizations, a media correspondent, and generating more than six-figures in revenue. I am finally seen, heard and KNOWN.”
The KNOWN Mastermind is a strategic environment for accomplished women who are ready to turn their experience into premium intellectual property.
Most members arrive here with:
• 15–25+ years of leadership experience
• deep expertise in their field
• strong professional credibility
• a growing desire to build something of their own
What they often don’t yet have is:
• a clearly defined offer creating multiple six-figures in reveue
• a structured methodology
• pricing that reflects their true value
• a system for turning opportunities into income
Inside KNOWN, we work together to build exactly that.
MOST WOMEN IN OUR COMMUNITY FIND THEMSELVES IN ONE OF THESE SCENARIOS:
You may have stepped away from a senior role — by choice or by circumstance — and you’re now standing at a moment of redefinition.
For years you carried significant responsibility inside an institution.
Your expertise shaped decisions, people, and outcomes.
Now you’re asking a deeper question:
What does it look like for that expertise to stand on its own?
You’re ready to build something that allows your voice, ideas, and leadership to live beyond one organization.
You are still in a full-time role — and you’re performing at a high level.
But you’ve reached a point where you know your work is larger than the title on your business card.
The insight you carry deserves a platform of its own.
You know that your vision for your life isn’t a hobby. It isn’t a side project.
It’s a deliberate decision to begin building the body of work that will carry your ideas, influence, and legacy forward.
You’re ready to do it thoughtfully, strategically, and with the right infrastructure behind you.
You may have taken time away from a traditional career path, built your experience outside corporate structures, or already begun advising, consulting, or speaking.
People seek out your perspective. They trust your judgment.
Opportunities appear through conversation and reputation.
What hasn’t been built yet is the structure that allows your expertise to scale.
You’re not starting from scratch.
You’re ready to shape everything you’ve learned into a platform that can carry your work into rooms you haven’t entered yet.
I know what it feels like to have the six-figure career, the accolades, and the corner office, only to feel like you’re trapped in a beautiful cage. For years, I climbed the corporate ladder until a layoff forced me to confront the question I’d been avoiding: “What am I actually meant to build?”
That moment of redirection was the catalyst that turned my expertise into a multi-six-figure coaching and training company working with brands like the NBA, McDonald’s, Warner Brothers, and more.
Today, my firm has helped hundreds of accomplished women navigate the path from the murky middle to multi-six-figure success. I’ve distilled the exact process into this blueprint. It’s the strategy I wish I’d had, and now it’s yours.
Christina Joy Whittaker
BRAND AND BUSINESS MENTOR | TEDX SPEAKER